The idea for happybrush came about at a big flat-share party in Frankfurt, which Flo and Stefan were also attending. After a long evening, even the biggest party animals eventually got tired and, of course, had to brush their teeth. It was then that the two of them noticed that many of their friends were still using manual toothbrushes, even though the majority of dentists recommend electric brushing. When they asked why, the same answers kept coming up: their friends found them too expensive, too fiddly and too unattractive.

By the time Flo and Stefan went to bed, a tentative idea for an electric toothbrush that makes people happy had taken root in their minds. And so they launched happybrush and developed the mission ‘OralCare That Really Cares’.