What is the circular economy?

A cycle is a regularly recurring sequence of events. But what does this have to do with the economy, consumption and, above all, happybrush?



Circular economy – What’s that?


A circular economy is a system in which raw materials, waste, emissions and energy are to be reduced as much as possible. Recycling of goods and packaging thus plays a key role in achieving a circular economy. It is a model in which existing materials and products are reused, repaired, refurbished, shared and even recycled for as long as possible! It thus represents the resource-efficient opposite of our fast-paced and environmentally harmful throwaway society.
In the European Union, several tonnes of waste are generated every year. However, waste management legislation is currently being updated, finally moving away from a linear to a circular economy. Did you know that there has actually been a circular economy law since 1994, the purpose of which is to protect natural resources, people and the environment and to promote recycling?



Recyclate - Reduce, Reuse, Recycle!


Reuse and thus recyclate play a very special role in the circular economy. The term recyclate stands for all substances and objects that consist entirely or partially of materials that have been recycled. The idea is that waste, especially post-consumer waste - i.e. from our households - can be turned back into the products it once was. We can think here of recycled paper, recycled glass, but also plastic. The topic of recycled materials is becoming increasingly important - not only in the area of packaging, but it does play a very important role here, because recycled materials can be used efficiently in this area!
Let's take the recycled bottle of our mouthwash as an example of the circular economy. Here, waste plastic is the raw material. After the conception of design and production, this first reaches the shelves of the shops as packaging for the mouthwash and then in to the bathrooms of environmentally conscious happybrush customers. If the consumer then disposes of the empty bottle properly, it can be recycled and then pass through the cycle again as a recyclate, i.e. used plastic. If you have any questions about the correct, i.e. sorted, disposal, take a look at our article on recyclate - everything is described there in detail!



"Circolution" - together for our environment


Together with our retail partners, we are sustainably committed to our environment. Together we are not only revolutionising oral care, but also the circular economy!


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